11 February 2006

The Hedgehog Concept














The fox knows many things, but the hedgehog knows one big thing.

Archilochus (7th-century b.c.e.)

Basically, human beings are categorized as either "hedgehogs" or "foxes". Hedgehogs' lives are embodiment of a single, central vision of reality according to which they "feel", breathe, experience and think - "system addicts", in short. Examples include Plato, Dante, Proust and Nietzsche. Foxes live centrifugal than centripetal lives, pursuing many divergent ends and, generally, possess a sense of reality that prevents them from formulating a definite grand system of "everything", simply because they "know" that life is too complex to be squeezed into any Procrustean unitary scheme. Montaigne, Balzac, Goethe and Shakespeare are, in various degrees, foxes.

In his famous book--Good To Great--the leadership expert Jim Collins argues that those who built the good-to-great companies were, to one degree or another, hedgehogs. They used their hedgehog nature to drive toward what we came to call a Hedgehog Concept for their companies. Those who led the comparison companies tended to be foxes, never gaining the clarifying advantage of a Hedgehog Concept, being instead scattered, diffused, and inconsistent.

I've been thinking a lot about the material in Good to Great by Jim Collins. I'm wondering if his theory of a Hedgehog Concept, as he calls it, can be used for corporate strategy as well as personal decisions. Collins is sure of it and has devised his own theory built upon the hard and soft data he´d gathered before writing Good to Great.

Here´s the deal:

















"To quickly grasp the three circles, consider the following personal analogy. Suppose you were able to construct a work life that meets the following three tests. First, you are doing work for which you have a genetic or God-given talent, and perhaps you could become one of the best in the world in applying that talent. (“I feel I was just born to be doing this.”) Second, you are well paid for what you do. (“I get paid to do this? Am I dreaming?”) Third, you are doing work you are passionate about and absolutely love to do, enjoying the actual process for its own sake. (“I look forward to getting up and throwing myself into my daily work, and I really believe in what I'm doing.”)
If you could drive toward the intersection of these three circles and translate that intersection into a simple, crystalline concept that guided your life choices, then you’d have a Hedgehog Concept for yourself."

For better understanding, Colling continues by stating the following: "to have a fully developed Hedgehog Concept, you need all three circles. If you make a lot of money doing things at which you could never be the best, you’ll only build a successful company, not a great one. If you become the best at something, you’ll never remain on top if you don't have intrinsic passion for what you are doing. Finally, you can be passionate all you want, but if you can’t be the best at it or it doesn’t make economic sense, then you might have a lot of fun, but you won’t produce great results."

For me, the above mentioned hedgehog x fox theory is not something one has to take for sacred truth. It is clever and provocative though. Take it or leave it. I´d recommend to simply sit down for a while, think, and then try to draw your own three circles. A bit of your time and inwards thinking, that´s all it requires. Good luck!