23 September 2006

Word Watch




















I´ve recently found one article describing how English developes over time and, especially, nouns are being used as verbs.

Nowadays, when we are given duties by the boss, we are tasked with things to do. You might also be asked by your boss "Can you action that campaign by Friday?" We no longer just come up with solutions, we architect them. And along the way, we bin our mistakes and back-burner less promising ideas :) With some luck, we finally brand our products..

Particularly in the area of the internet and telcom, many new nouns are used as verbs too: we text (send an SMS) and message (send a text on icq / chat), even blog ;o) and podcast. Or we bookmark a web page. And thanks our notebooks with an email or internet connection to our outlook, we can now office everywhere..

Any more hints???

TG




1 comment:

Tom Greg said...

Seems like I´ve stumbled upon another one - quite a vafourite expression, mainly among the marketing guys - feedback (n), to feedback :) (v)